Method – UK Brand Manager

CASE STUDY

METHOD - UK BRAND MANAGER

Method products is one of worlds most recognised values driven FMCG brands today. In a relatively short space of time they have taken an innovative concept of sustainably produced products and transformed the household cleaning category in Northern America. Brand traction in Europe at the time was still in build mode however the point was rapidly approaching where the business needed to break through to a greater level of customer awareness.

KEY CHALLENGES

The decision was taken to hire a UK Brand Champion with a proven ability in developing strategy  who could then supervise the execution of a plan to support the method’s growth ambitions. Their were some key factors essential to the success of this assignment:

  • The successful individual must have had appropriate Brand experience within an FMCG setting.
  • Ideally we wanted to find someone who had the blue chip big brand marketing foundations and had already experienced working for a challenger/disruptor brand.
  • Somebody able to thrive in a budget constrained entrepreneurial setting and evidence a great deal of creativity in getting things done.
  • Most importantly we needed someone who understood and shared method’s values. How can you be an ambassador and articulate a message if you are not aligned?

SOLUTION & RESULTS

Not an easy brief to be sure! Due to the very limited potential candidate pool our recommendation was the use of a very focussed search only process. An extensive market mapping exercise yielded a tight target group for us to approach using an innovative values and opportunity based message. Our unique values based assessment methodology enabled us to identify exactly the right kind of cultural fit required to thrive in such a purpose led business. With a lot of hard work and persistence we were able to present 3 candidates for interview, resulting in a highly successful appointment.

Our own shared values within Good Talent and the ability to assess effectively for these values in others was the key differentiator for success with this assignment.

 

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